Bloomberg: Apollo building family office focused team

Apollo Global Management is expanding its family office unit to target the world's wealthiest individuals, recognizing the growing demand for private assets among family offices.

Private equity firms like Apollo, Blackstone, and KKR are looking beyond traditional institutional investors and turning to family offices as a new source of capital.

The family office unit at Apollo will focus on providing direct access to co-investments and direct deals, meeting the demand of sophisticated family offices for more involvement in investment decisions.

https://finance.yahoo.com/news/apollo-global-builds-team-target-143434597.html